Ditching "Hey firstName"

Are you guilty of this copywriter’s deadly sin? You're not alone. "Hey [FirstName]" in emails? Yawn! It's been done to death. No one even bats an eye anymore. Steer clear of it. Instead, craft engaging openers that captivate your audience, like a movie's opening scene.

A thrilling first line will keep your readers glued to their seats for the entire email. Plus, engaging copy helps to establish trust and rapport, leading to improved click-through rates and, ultimately, higher conversions.

Swipe this 👇🏽

• Drop them straight into the story: "As soon as I bit into my bacon cheeseburger, I was in shock…"
• Controversial statement: “Peanut butter may not be the first thing that comes to mind when you think of burger toppings, but trust me, it's a game-changer.”
• Ask a compelling question: "What do burgers, pickles, and email marketing have in common?"
• Confession: "I screwed up as soon as I walked into my local burger joint last night."
• Impactful statistics: "Did you know that 7% of Americans believe that hamburgers are made from the meat of hamsters?"
• Pop culture reference: “You won't believe what Jim Carrey's favorite burger is.”
• Unexpected analogy: “Writing impactful email copy is like making a burger for a vegetarian.”

W.W.R.D.?

• Ditch the "Hey [FirstName]" in your next client email. Instead, start with a controversial statement. Use this template to create your own.
• <insert unpopular strategy/solution> may not be the first thing that comes to mind when you think of <insert the related problem>, but trust me, it’s a game changer.

“Peanut butter may not be the first thing that comes to mind when you think of burger toppings, but trust me, it's a game-changer.”