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The Gist

Leveling the Playing Field

A quick look at our super-secret mission.

By Rebekah Radice

2 min read

By now, many of you must be wondering how long you're going to have to keep opening and clicking our emails every morning to get Ambreen or Rebekah off your back.

So we thought it would be a good idea to explain more about why we're here.

You see, like most free-markets, the global landscape for self-employed professionals is broken. For context, there are over 1.5B self-employed professionals in the world. It's a gravely underserved market with unmet needs. We aim to help fix that.

Our mission: Upskill the global workforce with world-class knowledge and expertise.

To level the playing field, so to speak. Because the way it is now, the market benefits too few.

For instance, yesterday you got a glimpse of our website playbook. At a high-level, we explained each step in our process to launching our website. Would you be surprised to hear that it's the exact same playbook that most of the top earning Webflow agencies use to score huge projects?

Believe it or not, that process is what makes the difference between a $2,000 and a $50,000 website job. Yes, it really is that simple.

We'll be sharing everything we know about building websites the "agency way" in an upcoming playbook. Eventually, everything we know, will be released in the same way. By sharing our knowledge with the world—for free—we hope to level the playing field.

Because: Knowledge should be free. Experience, priceless.

Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.