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Page Turner

When to stop learning and start doing. Perfectionists, this one is for you.

By Susan Rov

1 min read

Trying to master a new skill can be overwhelming. When I started copywriting, it felt like stepping into a vast library. There was an endless amount of material to learn from.

As a devoted bookworm, I eagerly opened the pages of every resource available.

I completed courses, listened to podcasts, and joined masterclasses. I believed that learning from industry leaders would guarantee my success.

My bookshelf kept growing.

But my client list didn't.

I was so obsessed with trying to read everything that I forgot to put my knowledge to use.

Then, I realized that the theory was just the beginning of the story. I needed some real-world experience to hone my skills.

The good thing was that the expertise I gained in my reading nook paid off. It gave me the knowledge to excel in my craft—once I finally put it to practice.

Susan Rov

About Susan Rov

Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.