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Comedian at open mic night in the style of Picasso

Copywriting

ChatGPT the Rut Breaker

How to kickstart your comedic creativity with AI, or die trying.

By Kristen Dahlin

3 min read

Adding wit and humor to your writing to make it relatable is sometimes easier said than done. If your copy is bone-dry and crumbling before your eyes, try rehydrating it with ChatGPT.

Although ChatGPT sucks at being funny by itself, I recently experimented with IVing some humor into an article to break out of my rut. Here’s how I did it:

Step One: Jam boring article into ChatGPT

I stared out the window thoughtfully. I typed random letters at a breakneck speed on my keyboard, just to feel something. Then I ripped a few pages from a notebook and crumpled them for drama. Still nothing, so I finally turned to ChatGPT.

Step Two: Kidnap a Top-Tier Comedian*

My attempt at humor was looking more like a Reddit meme every passing minute, so I decided to forcibly volunteer someone more qualified. In this case, Laura Belgray.

Step Three: Humble ChatGPT

LauraGPT busted onto the scene, telling everyone who she was in the first few lines. But this was my story, so I told her to hush up and be more subtle.

Step Four: Run a 30-second comedy workshop

LauraGPT was all over the place with metaphors and bombing the set. I gave her a stern pep talk, cranked up the humor dial, and crossed my fingers.

Step Five: Clean up the act

My notes were starting to pay off, and I was even chuckling here and there. So, I started trimming out stumbling blocks and moving jokes around to make a punchier piece.

Step Six: Kidnap a Humor Editor**

I was pleasantly surprised by this unlikely collab with ChatGPT so far. But I knew I needed fresh eyes on a deadline, and my dog wouldn’t do. So, I kidnapped a humor editor to do my job for me.

The crowd goes wild

The result? A smooth start that ended in a crescendo. ChatGPT responded well to each improvement, but the punchline was adding a final editor to review.

I’d banged my head against the keyboard for two hours before tasking AI to help me out. In just ten minutes of reworking my article, I had a solid angle to build upon.

While ChatGPT is built on patterns and styles, human creativity brings comedic timing, subtlety, and flair. I wouldn’t trust it to write quality humor by itself, but ChatGPT makes a great creative sounding board to generate ideas and work them into something great in no time flat.

*No comedians were kidnapped in the making of this article
**No humor editors were kidnapped, either

Kristen Dahlin

About Kristen Dahlin

Kristen fell into content marketing between Disneyland gigs and Hawaiian weddings. With a few years of SEO-fueled freelance under her belt, she wandered into tech. That winding path eventually landed her as a founding team member of BRIL.LA.