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Writing engaging copy requires a balance between creativity and clarity. Analogies and storytelling can enhance the message when used effectively.

By Susan Rov

1 min read

Writing engaging copy isn't easy. When I joined the Hey Rebekah team, I wanted to make sure my content wasn’t dull. I didn’t want our readers to feel like they were in the middle of a boring movie and doze off.

To make my writing interesting, I used analogies. They were the plot twists that kept the story moving.

But soon, my metaphors got out of hand.

I felt like a director rewriting my scenes over and over again. I got so caught up in trying to sound clever that it obscured my main goal—clear communication.

I still use analogies but focus on enhancing the message rather than overpowering it. The feedback from my colleagues helped me to learn the difference.

Incorporating storytelling is a useful copywriting strategy too. Here's how to use it effectively.

Susan Rov

About Susan Rov

Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.