Writing compelling copy for yourself should be easy, right? For some reason, I found it way harder than writing for clients. It was like trying to talk to a stranger at a party.
Sounds simple. But the reality? I second-guessed every word.
I was so involved in my business that I couldn't see outside of it.
So I decided to hire a professional copywriter to help me out. My personal wingman, so to speak. They would start a conversation and portray me in the best light.
Meanwhile, I would just sip my drink and wait for others to talk to me.
It didn’t go as planned…
Since they didn't understand my audience, their icebreakers were too generic and boring. It got the party-goers yawning and didn't spark any real interest.
Then, as I was trying to get the copywriter back on the right track, I suddenly found all the right words.
I realized that conversations can help you find the most authentic messaging.
So when in doubt, just be genuine. Your content is more likely to resonate with your audience.
About Susan Rov
Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.