Storytelling, one of the oldest forms of communication. It's how we interact, engage, and connect. So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast, I share how you can craft a compelling narrative in a clear and genuine way.
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Highlights from episode 4
1. Take time to write your brand story
Using the magic of a past experience, you’re able to offer insight, advice, and guidance. You can express concern, provide direction, and give your Facebook fans a new perspective on their current situation. Haven't taken the time to write your brand story? Here's 3 questions that will help you begin to formulate yours.
Write down your answers and pull them together into a short 30-second brand story. You can then use it as your bio on Facebook or as guidance for a series of posts, add them into graphics, or use them to create a video compilation.
2. Share visuals that tell a story
Visuals are a fantastic way to tell your brand story and build a deeper connection with your fans. Create graphics that tell your story. Here's a few ideas:
- A quote that’s important to you
- How you arrived
- The history of your brand
Allow visuals to create thought leadership and extend the value of your brand.
3. Share user generated content
Who says that only you can tell your story? Let your customers do it for you through user-generated content. This type of content is a great way to provide social proof, build trust, and showcase happy customers.
Here are a few things you can share:
- Positive Facebook visitor posts and reviews
- Images of customers using your product
- Product review videos
- Quotes and feedback
4. Go Live to give a behind the scenes look at your business
Going behind the scenes with Facebook Live video is a great way to show your customers that you're real and more than just a name on a page. Use it to amplify your message and add a personal touch. Here are a few ways to use Facebook Live video:
- Give a tour of your facilities
- Show a view of your multiple locations
- Do a walkthrough of a specific process
- Share company milestones
- Give a sneak peek into an upcoming product
Every company has important milestones and events that go on. Let your audience in - let them join in the celebration and see your brand from the inside. You can share current events or do a throwback post.
Here are a few events/milestones you can highlight:
- A big company event
- New employee / major client
- A move to a new location
- Launch of new product or service
- Press coverage
Tell your story!
Want to find out how you can share your story on Facebook? Listen to the podcast, and don't forget to subscribe for more branding tips!
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About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.