August 28, 2017
Storytelling, one of the oldest forms of communication.It's how we interact, engage, and connect.So how can you tell your brand story through the power of Facebook?In my latest episode of the Brand Authority Podcast, I share how you can craft a compelling narrative in a clear and genuine way.
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Using the magic of a past experience, you’re able to offer insight, advice, and guidance.You can express concern, provide direction, and give your Facebook fans a new perspective on their current situation.Haven't taken the time to write your brand story?Here's 3 questions that will help you begin to formulate yours.
Write down your answers and pull them together into a short 30-second brand story.You can then use it as your bio on Facebook or as guidance for a series of posts, add them into graphics, or use them to create a video compilation.
Visuals are a fantastic way to tell your brand story and build a deeper connection with your fans.Create graphics that tell your story. Here's a few ideas:
Allow visuals to create thought leadership and extend the value of your brand.
Who says that only you can tell your story? Let your customers do it for you through user-generated content.This type of content is a great way to provide social proof, build trust, and showcase happy customers.
Here are a few things you can share:
Going behind-the-scenes with Facebook Live video is a great way to show your customers that you're real and more than just a name on a page.Use it to amplify your message and add a personal touch.Here are a few ways to use Facebook Live video:
Every company has important milestones and events that go on. Let your audience in - let them join in the celebration and see your brand from the inside. You can share current events, or do a throw-back post.
Here are a few events/milestones you can highlight:
Want to find out how you can share your story on Facebook?Listen to the podcast, and don't forget to subscribe for more branding tips!
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