ALT text. The HTML tag that some seem to use for keyword stuffing. But let's be real, that's not what it's really for and we need to do better.
ALT text (short for "alternative text") is used to describe images to people who are unable to see them on a screen. It's a way to make websites more accessible to people with visual impairments, who rely solely on screen readers.
While we've taken creative liberties with the ALT text in the example above, it remains a more appropriate description for accessibility than, anti-aging eye-cream.
Accessibility signals are increasing in SERP algorithms and it's a good idea for us to adapt. Especially since it improves the user experience for our friends with visual impairments.
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.