DM to Boost Social Conversions

Sliding into DMs is like waltzing into a house party. You're checking out the scene, making small talk, and hoping to meet some interesting people. The vibe is chilled and relaxing, which is why conversation—and subsequently, conversion—happens there most naturally.

But if your party's a full house, it's impossible to greet every guest, keep their glasses full and ensure all the conversations stay alive. You love your followers, but you’d rather be sipping margaritas than get sucked into an endless DM vortex. By ignoring social selling, you're missing out on that mystery person who just walked in with a cute Labradoodle. Yikes! We can't have that.

Host a party in your DMs

With DM conversion rates hotter than a jalapeño margarita, it’s time to keep the party buzzing without losing control. The key to maintaining the vibe at scale? Don't serve your followers reheated customer service messages. Avoid turning the house party into a corporate event. Create a DM funnel in your authentic voice that keeps the conversation flowing.

Party tricks big shots are using

Build your own conversation flow and play around with some funky features of platforms like ManyChat, to:

• Use words or emojis that trigger personalized chat flows
• Create different journeys based on their answers
• Get qualified leads and capture user information to sync with your CRM
• Sprinkle in candid videos, voice notes, and interactive quizzes to keep the mood upbeat
• Create a VIP channel and send them messages, promos or campaigns at specific times
• Automate comments and send them a message after they interact with your account
• Keep the conversation flowing naturally with smart pauses, short sentences, and emojis
• Respond to story mentions with a tailored DM
• Customize offers based on their past preferences

W.W.R.D.?

• Share a story on your Instagram with a CTA to leave a specific comment if they want to claim your free lead magnet.
• Automate a reply to the comment to get them to check the DMs.
• Swipe this template:

Message 1:
Hey there! Sounds like you’re ready to <insert the related benefit after implementing the lead magnet> 👀 Just a few quick steps to give you access. You ready?

Button1: Yes
Button 2: Heck yeah

Message 2:
🥳🥳

smart wait, 10 seconds

Message 3:
And because we’re getting to know each other, I’d love to know what to call you?

Message 4:
What’s your first name?

Message 5:
Awesome, [firstname] 🙏🏽

Just let me know where should I send the <lead magnet>?

Message 6: (if no reply after 1 minute)
You’re so close to <insert 3 results they can expect when implementing the lead magnet content>.

Just reply with your email and I’ll send you your free <insert lead magnet> right away!

Message 7: (if reply)
👏🏽👏🏽👏🏽
Woohoo!

Congrats on taking the first step to <insert high level benefit associated with the lead magnet>.

Message 8:
I’m so EXCITED that you want to <desired benefit>. 🔥 I’m on a mission to <insert your mission> How does that sound to you? 👊

Button 1: Sounds awesome.
Button 2: I’m in!

Message 9:

Great! 🙌

Message 10:
If you want to chat more about <your services/main offer>, let me know! 🤓 <insert the desired CTA in which they can work with you>.

Button 1: I’m good right now
Button 2: Keen to hear more

Message 11: (if button 2)
Love to hear that! You can go ahead and <insert desired action>

• Here's an example:

Message 1:
Hey there! Sounds like you’re ready to uplevel your email marketing game and skyrocket conversion with unmissable subject lines. 👀 Just a few quick steps to give you access. You ready?

Button1: Yes
Button 2: Heck yeah

Message 2:
🥳🥳

smart wait, 10 seconds

Message 3:
And because we’re getting to know each other, I’d love to know what to call you?

Message 4:
What’s your first name?

Message 5:
Awesome, [firstname] 🙏🏽

Just let me know where should I send the free subject line guide?

Message 6: (if no reply after 1 minute)
You’re so close to increasing your email open rates, increasing your conversions and uplevel your marketing game.

Just reply with your email and I’ll send you your free subject line guide right away!

Message 7: (if reply)
👏🏽👏🏽👏🏽
Woohoo!

Congrats on taking the first step to transforming your email strategy.

Message 8:
I’m so EXCITED that you want to supercharge your business with powerful copy. 🔥 I’m on a mission to help online coaches and entrepreneurs turn their dream clients into irrationally loyal fans. How does that sound to you? 👊

Button 1: Sounds awesome.
Button 2: I’m in!

Message 9:

Great! 🙌

Message 10:
If you want to chat more about the marketing and copy strategy for your business, let me know! 🤓 I’ll send you a link where you can book a free discovery call with me.

Button 1: I’m good right now
Button 2: Keen to hear more

Message 11: (if button 2)
Love to hear that! You can go ahead and book the call here. 🔗