The Hey Rebekah team is baffling their readers with a new trend: skipping the introduction to their articles and diving straight into solutions.
The idea of bombarding readers with answers from the very first sentence came from ChatGPT, according to copywriter Kristen Dahlin.
“I notice every time I try to give ChatGPT context, it keeps generating answers even when I beg it not to.”
Inspired, the team began working to delete any possible context from their articles that would hinder readers.
“Who needs to understand the problem?" Dahlin scoffs. "Time is money; let’s get to the solutions!”
She admitted that readers seem confused by the approach, showing us an angry email.
“I was skimming one piece about productivity…I think. But instead of explaining the issue, it started with a list of apps and time management techniques. I spent the entire article trying to figure out what they were for!”
Hey Rebekah Reader
The media company remains confident in their technique, suggesting the email itself is unnecessary context.
"We enjoy pushing our readers to their limits," the team tells us, slashing the latest batch of article intros. "Our audience is sharp; they'll piece it together."
About Kristen Dahlin
Kristen fell into content marketing between Disneyland gigs and Hawaiian weddings. With a few years of SEO-fueled freelance under her belt, she wandered into tech. That winding path eventually landed her as a founding team member of BRIL.LA.