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Trends in AI

ChatGPT Productivity

Catch the gist on how we adopted OpenAI's ChatGPT to improve creative velocity. It didn't turn out how you think.

By Susan Rov

1 min read

Things are really starting to rock and roll at Hey Rebekah. We can’t seem to crank things out fast enough. One of the places we could fine-tune was the amount of time we spent coming up with ideas.

Just like playing an instrument, we kept repeating the same notes.

To get our songs out faster, we started using ChatGPT. This allowed us to focus on the creative stuff while the AI helped us warm up and get through brainstorming.

As we realized the possibilities with generative AI, we found ourselves getting distracted.

We couldn't stop ourselves from creating new tunes and mashups. Before we knew it, these extravagant remixes took us completely off track.

To keep a rhythm, we synced up our pace and started using AI in a more focused way.

Now we’re back in the groove.

Susan Rov

About Susan Rov

Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.