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The Perfect Palette

Why quality work should challenge tight deadlines, every time.

By Ambreen Dar

1 min read

Working with clients on a tight deadline is tough. I was hired to design a logo for a business that was ready to launch yesterday.

It was like creating a model home on a week’s notice. I had to find an innovative solution.

So I decided to use a template to gain inspiration. When I presented the options to the client, they weren’t impressed.

I missed the due date and had to go back to the drawing board.

After better understanding my client’s needs and going through several drafts, I came up with a unique idea.

The new logo was a hit.

Plus, their satisfaction resulted in more work and glowing referrals.

Pushing back on unrealistic deadlines and managing client expectations is crucial.

Ambreen Dar

About Ambreen Dar

Ambreen designs for thrillseekers. She left the classroom behind to chase adventures in publishing, then dove into digital marketing's deep end. New tricks abound, but Ambreen's four furry fans still think she's top dog. Alongside Rebekah and Sam, Ambreen makes BRIL.LA's magic - and wouldn't have it any other way.