In 2012, Tinder—amongst other things—revolutionized mobile UX with its swiping and delightfully simple interface. A decade later, the mobile-first dating platform has grown into a technological behemoth with native apps for iOS and Android plus a robust web app.
It goes without saying that it's probably hard to maintain. So, the smart people at Tinder did something about it. They created a design system called Obsidian and are sharing their learning journey with us.
It's an exploration of the entire process written by members of their technical team. Take a look and write back to tell us what your favorite token is.
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.