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Web & Mobile

Instagram Creators Making News

The co-founders of Instagram are teaming up again, this time to bring you Artifact. It's like TikTok for news...kinda.

By Kristen Dahlin

1 min read

Introducing Artifact, the latest brainchild of the former Instagram co-founders Kevin Systrom and Mike Krieger. They've teamed up again to start a new venture and are about to shake things up again in the app world.

Artifact is a personalized news feed that uses machine learning to understand your interests. It’s like TikTok for text, or maybe a reimagined Google Reader with a mobile twist. It might even give Elon’s Twitter a run for its money.

Even better recommendations

The idea for Artifact is simple. It takes advantage of advancements in AI made by Google. Then brings together articles, facts, and machine learning to create an improved experience and much better recommendations.

With a feed of popular articles handpicked from a curated list of publishers, ranging from big dogs like the New York Times to niche blogs like Hey Rebekah, you're sure to never run out of exciting things to read.

Kristen Dahlin

About Kristen Dahlin

Kristen fell into content marketing between Disneyland gigs and Hawaiian weddings. With a few years of SEO-fueled freelance under her belt, she wandered into tech. That winding path eventually landed her as a founding team member of BRIL.LA.