Hey Rebekah Logo
Default thumbnail for blog post because it's missing. We're sorry about that.
Social Media

Reeling in a Tesla

Finding a unique niche on Instagram and getting paid all the way to the bank.

By Susan Rov

•1 min read

Before riding the wave of the face-filter video trend, these influencers were getting no views on their meaningful social media content. Now, the Reels pay their rent and allow them to focus on their passions. 👏🏽

Face-filter videos are those clips of people gazing at the camera with a filter that poses a profound question, like: Which Disney princess are you? And then, a few seconds later, provides a randomly generated answer.

The influencers react as if they’ve just witnessed a car crash and viewers can't get enough. Seems like a strange way to monetize Instagram reels, but this influencer proves it's very effective.

Reeling it in Consistently

By keeping up consistency and volume—making sixteen to thirty videos a day—Christian Koch and Aren David struck gold. Their short, goofy Reels got nearly 48 million views. 🤯

If you’re wondering why Instagram keeps pushing this low-effort content, you are not alone. The creators don’t understand it either.

Some viewers scoff at the content but their hate comments actually boost the creators’ engagement. Christian and Aren’s creativity has helped them bank up to $35,000 a month with the Reels Play Bonus.

So who’s the Reel winner here?

Susan Rov

About Susan Rov

Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.