Hey Rebekah Logo
Default thumbnail for blog post because it's missing. We're sorry about that.
Social Media

Opinionated Wizards

Staying authentic on social media in a world of trend-chasers.

By Rebekah Radice

1 min read

Creating engaging social media content isn't easy. Back when I was building my personal brand, I was really active on social. My content was the magic that helped me connect with my audience.

But it was a struggle to stay consistent. On some days, I had no creative inspiration but felt pressured to post.

To keep things going, I turned to content generation tools and hopped on the latest trends.

I thought that it would keep my social feeds fresh and give me never-ending inspiration.

But instead, I found that these tactics got old quickly.

The new posts were too generic and my engagement dropped.

focus is not the opposite of distraction

It reminded me that authenticity is the magic ingredient. Rather than relying on trends, I developed a unique creative process that kept my content interesting.

Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.