Creating engaging social media content isn't easy. Back when I was building my personal brand, I was really active on social. My content was the magic that helped me connect with my audience.
But it was a struggle to stay consistent. On some days, I had no creative inspiration but felt pressured to post.
To keep things going, I turned to content generation tools and hopped on the latest trends.
I thought that it would keep my social feeds fresh and give me never-ending inspiration.
But instead, I found that these tactics got old quickly.
The new posts were too generic and my engagement dropped.
![focus is not the opposite of distraction](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fsmx99abf%2Fproduction%2Fb09795916b5585ae51fd1c39a3ded58b3503607c-1200x600.jpg%3Fq%3D75%26fit%3Dclip%26auto%3Dformat&w=3840&q=75)
It reminded me that authenticity is the magic ingredient. Rather than relying on trends, I developed a unique creative process that kept my content interesting.
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.