In 2020, India set an "incredibly important precedent" by banning the world's most popular social media app, TikTok. Now, Brendan Carr, an FCC Commissioner, thinks that a similar move is needed in the US to "avert the continuing threat to our national security." 🙀
Recently, legislators have taken up the issue because of perceived risks that TikTok's data could be used to blackmail, spy on, and influence user sentiment against governments.
We mean, why would they think that?
It's not like we're totally mesmerized by the intellectual content and profound expression demonstrated in 15-second lip-syncs, overly complicated dance routines, or people making cereal with their feet for kicks.
On a serious note, this is serious
As professionals in the field who have clients that may be all-in on TikTok, this is huge. You should have a contingency plan in place if you don't already.
Meanwhile, Meta's tweaking algorithms, and Google's working on their dance moves because of the prospect of TikTok's ban. We're not sure how they'll step into TikTok's big shoes if a ban goes into effect, but we should all be prepared.
Send us a message and tell us what you're doing to mitigate the risks. Rebekah wants to know and she'll reply to each message with some of her thoughts on what you can do.
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.